AdVantage - How to Set Up and Use AriseAds AdVantage

AdVantage is a special feature designed to boost your ad Click-Through Rate (CTR) by displaying undetectable ad overlays on your content. This innovative approach can significantly increase ad revenue without disrupting the user experience.

Table of Contents

How does AriseAds AdVantage work?

AriseAds AdVantage works by taking an existing ad from your website, making it undetectable, and overlaying it on your content. When visitors click on the overlaid section of the page, the click is redirected to the undetectable ad. This technique can dramatically increase your ad earnings by improving click-through rates.

Will AdVantage Lead to Invalid Clicks?

Good point! But no.

Here’s the logic: The visitor’s initial intent was to click on an element that would typically lead to another page with more information. However, AdVantage redirects that click to an ad, which opens the advertiser’s page. Since the visitor was already expecting to get information, they will likely spend a few seconds exploring the page to see if it aligns with their intent. By spending time on the advertiser’s page, the ad network registers it as a valid click.

Example:
A visitor clicks the “Apply Now” button on your scholarship content, but instead, they are redirected to an AdVantage ad overlaid on the button, which leads to an education-related advertiser’s page. Because the topic is still relevant, the visitor is likely to spend some time browsing before returning, fulfilling their initial intent.

If the visitor clicks back to your site, depending on your configuration, they will no longer see the AdVantage overlay.

Also, since most ads are personalized, the advertiser’s page may be highly relevant to the visitor, increasing the chance they’ll take action on the page.

AriseAds AdVantage does not lead to invalid clicks, based on our internal testing and feedback from current AdVantage users.

How to Activate the Ad Vantage Module

On your WordPress admin menu, click on AriseAds > Modules.

Next, scroll to the Extension module section, click the Activate button under the AdVantage module.

On activation, click on the Manage button to access the module page.

See How to Install AriseAds Extensions and Activating/Deactivating the AriseAds Modules

Configuring AdVantage

The settings page is typically organized into collapsible sections:

Ad Code Setup

This is the most crucial part, it determines what ad will be used by AdVantage. You have two options to set up your ad code.

Use On Page Ad (Recommended for Single Posts):

How it works: AdVantage will use an existing ad that you have already placed on your single post pages. You need to wrap any single post ad code of your choice with a specific CSS class. This method is recommended as it leverages ads already present on your site.

On Page Ad Wrapper Class Name: Enter a unique CSS class name here (e.g., my-special-ad, default is adv). This class name should not have a dot (.) in front of it in this input field.

Next, locate one of the ad codes that displays on the single post you wish to be used as AdVantage, and wrap it with <div class="your-chosen-class-name">...your_ad_code_here</div>

Example: If you set the class to my-special-adYour ad code should be wrapped as follows:
<div class="my-special-ad">...</div>

Ad Wrapper Tool: The settings page provides a helpful tool. Click the link (often says “click here to wrap your ad code”) to open a popup. Paste your existing ad code into the popup, and it will generate the wrapped code for you to copy and paste into your site.

Example: If your class is my-special-adYour on-page ad code should look like: <div class="my-special-ad">  </div>.

A helper tool is available on the settings page (“click here to wrap your ad code”) to generate this wrapper for you.

Note: If multiple ads on a page have this class, AdVantage may select one randomly.

Limitation: This method is primarily designed to work on single post/page views.

Use Ad Code

Select this to provide a specific ad code that AdVantage will use directly.

Ad Code Textarea: Paste your ad unit code (e.g., Google AdSense, other network ad tags) here.

Recommendation: It’s advised to use an ad unit that is already in use anywhere on your site, rather than creating a brand new ad unit solely for AdVantage.

Basic Settings

Visibility Settings

This controls who can see your AdVantage ad based on visitor criteria.

All Visitors: AdVantage will be active on any page that matches your detailed targeting rules. You can narrow down to target specific visitors, e.,g only visitors on mobile, US, etc.

Access Link: AdVantage will only activate if the visitor arrived via a special AriseAds Access Link configured to enable AdVantage. Useful for targeted campaigns or special offers.

Manage access links by navigating to AriseAds > Access Links.
Create or edit access links and ensure the AdVantage option is enabled.

Hide for Logged-in Users: Check this to prevent AdVantage ads from appearing for any user logged into your WordPress site. Default: Enabled (checked).

Show on Specific Pages

Determine on which pages your AdVanatage should appear.

Homepage
Search Page
Single Post Types
Category Page
Tag / Archive Pages

Pro tip: It’s not recommended to show AdVanatage on the homepage. The homepage option may be removed in the future.

Targeting Options

Fine-tune exactly where and to whom your AdVantage ads will appear:

Post IDs: Specify particular posts where AdVantage should be shown or hidden

Click “Browse” to select posts from a list, or enter IDs manually with commas between them
Choose “Show” to display AdVantage only on these posts, or “Hide” to exclude these posts
Example: 123, 456, 789

Post Categories: Target or exclude specific posts in the selected categories

Click “Browse” to select posts from a list, or enter manually with commas between them
Choose “Show” to display AdVantage only in posts in these categories, or “Hide” to exclude these categories.
Example: technology, health, education

Countries: Target or exclude visitors from specific countries

Click “Browse” to select posts from a list, or enter manually with commas between them
Choose “Show” to display AdVantage only to visitors from these countries, or “Hide” to exclude these countries
Example: US, CA, GB

Devices: Target or exclude specific device types (Desktop, Tablet, Mobile)

Click “Browse” to select posts from a list, or enter manually with commas between them
Choose “Show” to display AdVantage only on these devices, or “Hide” to exclude these devices
Example: desktop, mobile

Advanced Settings

Display Settings

Delay Display (seconds): How many seconds to wait before displaying the AdVantage ad after the page loads

Set to 0 to show immediately (if other conditions like scroll are also met or not set).
Default: 5 seconds.
A slight delay can make the ad less noticeable

Show After Scroll (%): Only show the AdVantage ad after the visitor has scrolled to a certain percentage of the page

Enter a percentage (0-100). The AdVantage ad will only attempt to show after the user has scrolled down this much of the page.
Set to 0 to disable scroll-based triggering.
This can target more engaged visitors

Note: If you set both Delay Display and Show After Scroll, both conditions have to be met before AdVantage is triggered.

Visitor Click Limits

Maximum Clicks: Limit how many times a single visitor can click on AdVantage ads

Leave empty or set to 0 for unlimited clicks
This helps prevent overexposure to the same user

Time Window (days): The period after which the click counter resets. Example: Setting 2 clicks in 1 day means AdVantage will stop appearing for a visitor after they click twice within 24 hours

Ad Position

Position: Where the invisible AdVantage ad appears on the screen

Center (recommended): Places the ad in the middle of the screen
Left: Places the ad on the left side
Right: Places the ad on the right side

Fine-tune Position: If Left or Right is selected, you can adjust:

Vertical Position (%): Where the ad appears vertically (0 = top, 100 = bottom)
Horizontal Position (%): Where the ad appears horizontally (0 = left edge, 100 = right edge)

Preview Mode

At the bottom of the settings, you’ll find:

Enable Admin Preview Mode: When checked, this makes the normally invisible AdVantage ad visible (semi-transparent) to administrators only. This helps you see how it’s positioned and that it’s working correctly.

Saving Your Settings

After making any changes, click the “Save Ad Unit” button at the bottom of the page to apply your settings.

Best Practices for AdVantage

Start with preview mode enabled to ensure proper positioning and functionality.

Use targeted placement rather than site-wide implementation:

Consider showing AdVantage only on your most popular content
Target specific categories or post types where it makes sense

Be mindful of user experience:

Use the click limits to prevent frustrating repeat visitors
Consider excluding your most loyal users (e.g., logged-in visitors)

Monitor your ad network account:

Watch for any feedback from your ad network about click quality
Adjust settings if necessary to maintain compliance with ad network policies

Track performance:

Regularly check the Stats section to see how AdVantage is performing
Compare revenue before and after implementing AdVantage

Important Note: While AdVantage can significantly increase ad revenue, it should be used responsibly. Some ad networks may have policies regarding invisible or overlay ads, so it’s recommended to use this feature moderately.